Thursday, February 21, 2008

Branding & Marketing for Enterpreneurs & Job Hunters

Yesterday evening I had the opportunity to meet with 30 students and entrepreneurs at Kent State - Stark for the first in a series of business speakers. I was impressed with the attentiveness of the group and the questions they asked. As each person walked in, it was difficult to judge who was a business person coming from work and who was a student walking in from a class -- they all were dressed in business attire. That was a good thing -- each was "packaged" for business.

Donald Thacker asked me to speak following the Entrepreneurship Extravaganza Event in October in Kent.

Some of the information I shared related to job hunting as well as launching a product. I referenced Dan Schawbel's blog called Personal Branding and all the great links that he has compiled.

We talked about having an on line branding. Dan mentions it in one of his slideshare powerpoints. You know, potential employers will google your name and find out what your branding looks like on line. See page 5 of this 16 page presentation.

When you're interviewing with a potential employer, do you position yourself? Do you have a niche? What's your one word? One color?

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